"It's going to affect things so much, if this team wins, if that team draws…" says the creative director from North London. "So, to then go on your phone and find that you can't even get a bar? It's crazy."
Андрей Стрельцов (Редактор отдела «Спорт»)
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传统内衣是典型的非标品，每个人胸型千差万别，因此传统内衣品牌设置复杂的尺码体系（如70B、75C），以适应消费者的长尾需求。以内衣品牌爱慕为例，其女士内衣最多分出22个尺码，叠加三个不同色号，单个产品可以细分出66个不同选择。