12:17, 27 февраля 2026Интернет и СМИ
这种行为本质是重商业利益、轻伦理责任，也让优质的产品实力被负面舆情不断抵消。BSI（英国标准学会）相关调查显示，66% 的消费者会放弃行为与宗旨不一致的企业；南方周末中国企业社会责任中心数据也显示，虚假宣传、误导性表述已成为快消行业高发 CSR 舆情风险，2025 年南方周末善择平台收录相关事件达 101 起，虚假营销更是被评为年度十大ESG风险事件。椰树的反复踩线，正在将品牌推向信任透支的高危区。
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The steepest declines started in mid-2025, coinciding with the expansion of Google's AI Overviews.
If, instead, the rules are ignored when convenient, the company and its board need to implement much stronger governance mechanisms, with explicit guardrails; otherwise, in practice, the board is sidestepped.